In search of the roots of corporate reputation management : being a consistent social performer
Pérez-Cornejo, Clara and De Quevedo-Puente, Esther and Wilson, Alan (2022) In search of the roots of corporate reputation management : being a consistent social performer. Business Ethics, the Environment & Responsibility, 31 (1). pp. 4-16. ISSN 2694-6424 (https://doi.org/10.1111/beer.12386)
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Abstract
Corporate social performance (CSP) has received a particularly high share of attention as one of the main determinants of corporate reputation. However, few studies have tested the extent to which the relationship between CSP and corporate reputation may be affected by industry, country, or other context-related variables. Besides, some conceptual thinking suggests that the impact of CSP on corporate reputation may vary according to the level of consistency of a firm's behaviors. However, this view has not been empirically addressed. For this reason, the main objective of this study is to explore the impact of consistency in CSP management on corporate reputation. Specifically, we analyze both the effect of CSP internal consistency (or consistency between environmental and social performance) and CSP consistency over time on corporate reputation. The results based on data from an international sample of 133 companies for the period 2011 to 2016, support either CSP internal consistency or CSP consistency over time (positive increment of CSP over time) positively affecting corporate reputation. The results also confirm the moderation effect of CSP internal consistency on the relationship between CSP and corporate reputation. These results reveal that consistency in social responsibility management helps a firm to consolidate its corporate reputation.
ORCID iDs
Pérez-Cornejo, Clara, De Quevedo-Puente, Esther and Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876;-
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Item type: Article ID code: 77660 Dates: DateEvent1 January 2022Published3 September 2021Published Online16 August 2021AcceptedSubjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 06 Sep 2021 13:45 Last modified: 16 Oct 2024 00:42 URI: https://strathprints.strath.ac.uk/id/eprint/77660