Kyrgyzstan's 'manas' epos millennium celebrations : post-colonial resurgence of Turkic culture and the strategic marketing of cultural tourism
Thompson, Karen and Schofield, Peter and Foster, Nicola and Bakieva, Gulnara; Picard, David and Robinson, Mike, eds. (2006) Kyrgyzstan's 'manas' epos millennium celebrations : post-colonial resurgence of Turkic culture and the strategic marketing of cultural tourism. In: Festivals, Tourism and Social Change. Channel View Publications, Clevedon, pp. 172-190. ISBN 9781845410476
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Abstract
The paper addresses the symbolic nature of the Manas epos and its influence on both the unification of Kyrgyzstan and the enhancement of the country's national and Turkic identity. The case of the Manas epos millennium celebrations event is then used to illustrate the relationship between the uses of the Manas 'legend' in the construction of a national identity and in the positioning of the cultural tourism product. The paper subsequently assess the potential usefulness of the Manas epos in the creation of a destination image for Kyrgyzstan and in the positioning of Kyrgyzstan in the global tourism marketplace.
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Item type: Book Section ID code: 7660 Dates: DateEvent12 October 2006PublishedSubjects: Social Sciences > Social Sciences (General) Department: Strathclyde Business School > Marketing Depositing user: Dr Karen Thompson Date deposited: 13 Mar 2009 10:22 Last modified: 30 Nov 2024 13:47 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/7660