'Nudge Psychology' and Workplace Research Engagement

Firth, Jonathan William and Salehjee, Saima (2020) 'Nudge Psychology' and Workplace Research Engagement. [Report]

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    Most workers are already motivated to do a good job, but may be put off from research engagement by minor obstacles, time costs, and administration. Some may simply never get around to research engagement, despite good intentions. Nudge psychology aims to motivate research engagement by making it simpler and smoother to do. Instead of a reward, nudges involve reminders, emotional engagement, and removing of barriers. A nudge could also draw on a person’s workplace identity.