Utilizing optical illusions for creative form finding
Pooripanyakun, Munyaporn and Wodehouse, Andrew (2020) Utilizing optical illusions for creative form finding. International Journal of Design Creativity and Innovation, 8 (3). pp. 165-180. ISSN 2165-0349 (https://doi.org/10.1080/21650349.2020.1763204)
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Abstract
Geometrical illusions are an intrinsic part of human perception but largely ignored in product design. This paper analyzes user perception of a functional, ubiquitous object – the plastic bottle – to provide new insights on how geometrical illusions can be harnessed for creative form finding based on the designer’s intent. Through the examination of 24 different bottles, a range of characteristics and properties are classified. A subset of five representative bottles are then used to explore user perceptions of form, relating these to geometrical design features. The main findings, based on observational tests and user feedback, suggest an overestimation of volumes in bottles that are taller, have wider shoulder angles, or have less occluded patterns. Furthermore, a number of prevalent features are considered in relation to optical illusions which can affect perception. Using these findings, design strategies and guidelines are suggested for creative form development and the utilization of geometrical illusions more widely.
ORCID iDs
Pooripanyakun, Munyaporn and Wodehouse, Andrew ORCID: https://orcid.org/0000-0001-9605-3497;-
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Item type: Article ID code: 72480 Dates: DateEvent9 July 2020Published18 May 2020Published Online9 April 2020AcceptedSubjects: Technology > Engineering (General). Civil engineering (General) > Engineering design Department: Faculty of Engineering > Design, Manufacture and Engineering Management
Strategic Research Themes > Innovation EntrepreneurshipDepositing user: Pure Administrator Date deposited: 27 May 2020 12:37 Last modified: 05 Sep 2024 01:06 URI: https://strathprints.strath.ac.uk/id/eprint/72480