Market Size, Product Differentiation and Bidding for New Varieties

Ma, Jie and Wooton, Ian (2019) Market Size, Product Differentiation and Bidding for New Varieties. Preprint / Working Paper. University of Strathclyde, Glasgow.

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We analyse a firm’s investment decision in a regional economy composed of two countries. The firm already manufactures a horizontally differentiated good in the region and we determine the firm’s equilibrium location choice for the new good and the welfare consequences of fiscal competition between the two countries. We find that the firm’s location decision is efficient. Fiscal competition does not affect the location of production but redistributes rents between the firm and the taxpayers of the host country. The implications of endogenous product differentiation and the new good being produced by a competing firm are also considered. As far as we know, the tax competition literature has not previously addressed the issue of product differentiation.