Synthesizing scenario planning and industry recipes through an analysis of the Hollywood film industry

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Bezjian, James and Stoyanova, Veselina and McKiernan, Peter and MacKay, Bradley (2020) Synthesizing scenario planning and industry recipes through an analysis of the Hollywood film industry. Technological Forecasting and Social Change, 150. pp. 1-11. 119777. ISSN 0040-1625 (https://doi.org/10.1016/j.techfore.2019.119777)

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Abstract

This paper creates a theoretical construct through the synthetization of industry recipes in the Hollywood film industry and scenario planning’s intuitive logics approach. It illustrates how the incumbent-challenger paradox coupled with the industry recipes framework can provide a robust scenario narrative. Through a multiple case study approach, an industry recipe is constructed, the industry recipe factors are identified. Then the intuitive logics approach is blended with the industry recipe factors through the creation of scenario recipe factors and represented in a theoretical framework. The underlying premise of the paper purports that exploration of the industry recipes framework can help advance the intuitive logic approach through narrative development.

ORCID iDs

Bezjian, James, Stoyanova, Veselina, McKiernan, Peter ORCID logoORCID: https://orcid.org/0000-0002-0205-9124 and MacKay, Bradley;
  • Item type:Article
    ID code:70166
    Dates:
    Date
    Event
    1 January 2020
    Published
    1 November 2019
    Published Online
    15 October 2019
    Accepted
    30 May 2019
    Submitted
    Notes:© 2019 Elsevier Inc. All rights reserved. James Bezjian, Veselina Stoyanova, Peter McKiernan, R. Bradley MacKay, Synthesizing scenario planning and industry recipes through an analysis of the Hollywood film industry, Technological Forecasting and Social Change, Volume 150, 2020, 119777, https://doi.org/10.1016/j.techfore.2019.119777
    Subjects:Social Sciences > Commerce
    Department:Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation
    Depositing user: Pure Administrator
    Date deposited:17 Oct 2019 11:56
    Last modified:04 Dec 2024 01:21
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/70166
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