Inclusive design as a precursor of openness – capturing the 'sparkle' of strategy making in a children's hospice

Smith, Marisa (2019) Inclusive design as a precursor of openness – capturing the 'sparkle' of strategy making in a children's hospice. In: 35th EGOS Colloquium, 2019-07-04 - 2019-07-06, University of Edinburgh.

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Abstract

Strategy making is a process often shrouded in mystery in the realm of senior management, however there is a move to understand what happens when the process is more open and others are involved in strategy making. The purpose of this research is to explore the effect inclusive activities have on the strategy making process. This research adopts an engaged scholarship methodology working with a case of a children’s hospice organisation to implement an inclusive approach to making strategy, and to observe the effects. The major conclusion of this research is that inclusive design allows openness to be achieved but that openness shifts and moves in intensity flowing through the strategy making process. This research also shows that the outcome (i.e. content) of a participative and inclusive process appears to be authentic to the organisation with the words of the actors being retained.