Orientalism, Balkanism and Europe's Ottoman heritage
Bryce, Derek and Čaušević, Senija (2019) Orientalism, Balkanism and Europe's Ottoman heritage. Annals of Tourism Research, 77. pp. 92-105. ISSN 0160-7383
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Abstract
‘Orientalism’ has been used as a lens to understand consumption of heritage sites in non-Western contexts. Through the supplementary lens of ‘Balkanism’, we examine a European region with a significant heritage reflecting the c.500year rule of the Ottoman Empire. Bosnia and Herzegovina, Republic of North Macedonia and Albania are selected for study given their con- centration of Ottoman heritage sites. We note first that these countries' heritage tourism sectors anticipate and modify interpretation to accommodate ‘Western’ tourists' affectation of ‘surprise’ and ‘delight’ at a ‘remarkable’ crossroads between ‘West/East’ or ‘Christendom/Islam’. To un- derstand why Ottoman heritage is often understood to be in but not of Europe, our analysis draws on scholarship interrogating ‘Europe's’ longstanding discursive erasure of its Ottoman-Islamic- Oriental ‘self’ and Tourism's role in this.
Creators(s): |
Bryce, Derek ![]() | Item type: | Article |
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ID code: | 68131 |
Keywords: | Ottoman, heritage, Balkanism, Orientalism, tourist-subjectivity, European identity, History, Development, Tourism, Leisure and Hospitality Management |
Subjects: | History General and Old World |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 30 May 2019 09:27 |
Last modified: | 01 Jan 2021 13:04 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/68131 |
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