Orientalism, Balkanism and Europe's Ottoman heritage
Bryce, Derek and Čaušević, Senija (2019) Orientalism, Balkanism and Europe's Ottoman heritage. Annals of Tourism Research, 77. pp. 92-105. ISSN 0160-7383
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Abstract
‘Orientalism’ has been used as a lens to understand consumption of heritage sites in non-Western contexts. Through the supplementary lens of ‘Balkanism’, we examine a European region with a significant heritage reflecting the c.500year rule of the Ottoman Empire. Bosnia and Herzegovina, Republic of North Macedonia and Albania are selected for study given their con- centration of Ottoman heritage sites. We note first that these countries' heritage tourism sectors anticipate and modify interpretation to accommodate ‘Western’ tourists' affectation of ‘surprise’ and ‘delight’ at a ‘remarkable’ crossroads between ‘West/East’ or ‘Christendom/Islam’. To un- derstand why Ottoman heritage is often understood to be in but not of Europe, our analysis draws on scholarship interrogating ‘Europe's’ longstanding discursive erasure of its Ottoman-Islamic- Oriental ‘self’ and Tourism's role in this.
ORCID iDs
Bryce, Derek
ORCID: https://orcid.org/0000-0002-9500-7306 and Čaušević, Senija;
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Item type: Article ID code: 68131 Dates: DateEvent31 July 2019Published15 June 2019Published Online8 June 2019AcceptedKeywords: Ottoman, heritage, Balkanism, Orientalism, tourist-subjectivity, European identity, History, Development, Tourism, Leisure and Hospitality Management Subjects: History General and Old World Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 30 May 2019 09:27 Last modified: 25 Nov 2021 02:23 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/68131
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)