Servicescape and shopping value : The role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar
Yalinay, Ozge and Baxter, Ian W F and Collinson, Elaine and Curran, Ross and Gannon, Martin Joseph and Lochrie, Sean and Taheri, Babak and Thompson, Jamie (2018) Servicescape and shopping value : The role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar. Journal of Travel and Tourism Marketing, 35 (9). pp. 1132-1144. ISSN 1054-8408 (https://doi.org/10.1080/10548408.2018.1475277)
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Abstract
This paper examines the influence of negotiation intention, recreational shopper identity, and social shopping orientation on both servicescape and visitors’ overall shopping value in the Istanbul Grand Bazaar. We developed and tested a conceptual model using a sample of 300 international visitors to the Bazaar. The results demonstrate that bargaining intention, recreational functions, and social interactions influence servicescape. This implies that, when tourists are motivated by bargain hunting, recreation, and socialisation, their attitude towards the shopping environment is more positive, which subsequently results in increased overall shopping value. Implications for managerial practice are also presented alongside suggestions for future research.
ORCID iDs
Yalinay, Ozge, Baxter, Ian W F, Collinson, Elaine, Curran, Ross, Gannon, Martin Joseph ORCID: https://orcid.org/0000-0001-9971-3382, Lochrie, Sean, Taheri, Babak and Thompson, Jamie;-
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Item type: Article ID code: 64203 Dates: DateEvent1 September 2018Published28 May 2018Published Online7 May 2018AcceptedSubjects: Social Sciences > Commerce Department: Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation Depositing user: Pure Administrator Date deposited: 01 Jun 2018 10:43 Last modified: 03 Dec 2024 12:53 URI: https://strathprints.strath.ac.uk/id/eprint/64203