Picture of boy being examining by doctor at a tuberculosis sanatorium

Understanding our future through Open Access research about our past...

Strathprints makes available scholarly Open Access content by researchers in the Centre for the Social History of Health & Healthcare (CSHHH), based within the School of Humanities, and considered Scotland's leading centre for the history of health and medicine.

Research at CSHHH explores the modern world since 1800 in locations as diverse as the UK, Asia, Africa, North America, and Europe. Areas of specialism include contraception and sexuality; family health and medical services; occupational health and medicine; disability; the history of psychiatry; conflict and warfare; and, drugs, pharmaceuticals and intoxicants.

Explore the Open Access research of the Centre for the Social History of Health and Healthcare. Or explore all of Strathclyde's Open Access research...

Image: Heart of England NHS Foundation Trust. Wellcome Collection - CC-BY.

The traditional marketplace : serious leisure and recommending authentic travel

Curran, Ross and Baxter, Ian W. F. and Collinson, Elaine and Gannon, Martin Joseph and Lochrie, Sean and Taheri, Babak and Thompson, Jamie and Yalinay, Ozge (2018) The traditional marketplace : serious leisure and recommending authentic travel. Service Industries Journal, 38 (15-16). pp. 1116-1132. ISSN 0264-2069

[img] Text (Curran-etal-SIJ2018-The-traditional-marketplace-serious-leisure)
Curran_etal_SIJ2018_The_traditional_marketplace_serious_leisure.pdf
Accepted Author Manuscript
Restricted to Repository staff only until 6 August 2019.

Download (1MB) | Request a copy from the Strathclyde author

Abstract

Services reliant on revenue generated from tourism are often beholden to how authentic visitors perceive their offering to be. From a managerial perspective, this is exacerbated when they serve a dual-purpose, as both actively ingrained in local culture and as showcased international tourist attractions. As such, this study contributes to Kolar and Žabkar's (2010) consumer-based model of authenticity by assessing the relationships between serious leisure, object-based and existential authenticity, and visitor word-of-mouth recommendations in Iranian cultural tourism. Utilising PLS-SEM, and drawing upon responses from 615 visitors to the Tabriz Grand Bazaar, it thus extends the model's applicability to the developing Middle-Eastern context. The results extend extant research by emphasizing the importance of object-based authenticity, as opposed to existential authenticity, in stimulating positive visitor word-of-mouth recommendations. Consequently, this study advances the prevailing understanding of the role of authenticity in stimulating positive behavioural intentions by highlighting how destinations can stimulate visitor recommendations.