Picture of boy being examining by doctor at a tuberculosis sanatorium

Understanding our future through Open Access research about our past...

Strathprints makes available scholarly Open Access content by researchers in the Centre for the Social History of Health & Healthcare (CSHHH), based within the School of Humanities, and considered Scotland's leading centre for the history of health and medicine.

Research at CSHHH explores the modern world since 1800 in locations as diverse as the UK, Asia, Africa, North America, and Europe. Areas of specialism include contraception and sexuality; family health and medical services; occupational health and medicine; disability; the history of psychiatry; conflict and warfare; and, drugs, pharmaceuticals and intoxicants.

Explore the Open Access research of the Centre for the Social History of Health and Healthcare. Or explore all of Strathclyde's Open Access research...

Image: Heart of England NHS Foundation Trust. Wellcome Collection - CC-BY.

Reification of strategy in small and medium firms

Ates, Aylin (2017) Reification of strategy in small and medium firms. In: 33rd European Group for Organizational Studies Colloquium, 2017-07-06 - 2017-07-08, Copenhagen Business School.

Text (Ates-EGOS-2017-Reification-of-strategy-in-small-and-medium-firms)
Accepted Author Manuscript

Download (200kB) | Preview


Management research since early 2000s started to focus on expanding the scope of employee participation, empowerment and further unlocking employees’ ideas and creativity. Correspondingly, Chesbrough and Appleyard (2007) developed a new concept based on the notion of ‘open innovation’ which they called ‘open strategy’. They introduced open strategy as a concept which embraces the benefits of openness as a means of accelerating value creation for firms. It is also said to “widen the search for strategy ideas and improve commitment and understanding in strategy implementation” (Whittington, Cailluet, & Yakis‐Douglas, 2011, p. 535). Thus, an underlying theoretical framework for this study is that there is a trend towards greater openness in the strategy process, for which Chesbrough and Appleyard (2007) and Doz and Kosonen (2008) coined the term ‘open strategy’. This study identifies the role of visual strategy methods in implementing an open strategy paradigm in the unique context of small and medium size enterprises (SMEs). Building on the processual theory and by adopting a longitudinal multiple case study methodology with 11 European manufacturing SMEs, we conceptualise open strategy in SMEs. This research argues for an orientation toward a novel method, the ‘Visual Strategy’ as a way of reification of strategy in SMEs.