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Adoção de práticas de green supply chain management : mecanismos de indução e a importância das empresas focais

Arantes, Ariana Fernandes and Jabbour, Ana Beatriz Lopes de Sousa and Jabbour, Charbel José Chiappetta (2014) Adoção de práticas de green supply chain management : mecanismos de indução e a importância das empresas focais. Production, 24 (4). pp. 725-734. ISSN 1980-5411

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Abstract

The goal of this study is to analyze how green supply chain management (GSCM) practices are induced, both internally and externally, by focal companies on their supply chains located in the Brazilian high-tech segment. Eight case studies are conducted through the triangulation of data sources: interviews, observations and secondary data collection. The findings reveal specific mechanisms for inducing GSCM practices internally and externally, the principal of which are environmental training, logistics activities, the selection and evaluation of suppliers and green marketing. The focal firm is also identified as the vector in this process, inducing the adoption of green supply chain practices in the chain as a whole.