Metaphor methodologies : exploring entrepreneurship research, pedagogy and researchers

Dodd, Sarah Drakopoulou and de Koning, Alice; Neergaard, Helle and Leitch, Claire, eds. (2015) Metaphor methodologies : exploring entrepreneurship research, pedagogy and researchers. In: Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship. Research Handbooks in Business and Management series . Edward Elgar Publishing Ltd, pp. 101-108. ISBN 9781849809863 (

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This part presents research projects which use metaphors to study entrepreneurship, and tries to evaluate the relative advantages and disadvantages of the different methods used. This part introduction touches on the theoretical background to using metaphor methodologies and reviews the entrepreneurship metaphor literature. The three chapters in this part consider the process of metaphor methodologies, and address the methodological challenges faced by researchers in the real world. Understanding how entrepreneurs are perceived contributes to our appreciation of the context for enterprise, generates insights into related topics such as entrepreneurial identities and roles, and may also show how entrepreneurial meaning is made and shared. There has been a noticeable, if rather restrained, trend over the past few years towards the use of metaphors as a source of perceptions and conceptualizations of the entrepreneur.