Enacting, experimenting and exploring metaphor methodologies in entrepreneurship

Dodd, Sarah Drakopoulou and de Koning, Alice; Neergaard, Helle and Leitch, Claire, eds. (2015) Enacting, experimenting and exploring metaphor methodologies in entrepreneurship. In: Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship. Research Handbooks in Business and Managment series . Edward Elgar Publishing Ltd, pp. 109-138. ISBN 9781849809870 (https://doi.org/10.4337/9781849809870.00015)

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This chapter follows a staged model of metaphor-driven methodology. We review our own work using analysis of metaphors to study the context of entrepreneurship as well as that of other people. (See the part introduction for a summary of the papers referenced in this chapter.) The detailed description and discussion of methodological issues is grounded in almost a decade of shared endeavour between the two co-authors trying to figure out rigorous techniques for studying metaphors of the entrepreneur, through reading, experimentation, and debate.