Contextualized explanation in strategy research

Sminia, Harry; Dagnini, Giovanni Battista and Cincini, Maria Cristina, eds. (2015) Contextualized explanation in strategy research. In: Research Methods for Strategic Management. Routledge, pp. 78-96. ISBN 9780415506205

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The methodology of contextualized explanation is ideal for answering “how” questions in strategy research. The majority of strategy research addresses “why” questions. It produces results that indicate the extent to which variables correlate with each other. Questions that start with “how” probe the arrows that link the boxes. What is it that actually happens that makes that one variable causally linked with another variable?