A conceptual model for examining mobile government adoption in Saudi Arabia

Alotaibi, Sultan and Roussinov, Dmitri; (2015) A conceptual model for examining mobile government adoption in Saudi Arabia. In: Proceedings of the European Conference on e-Government, ECEG. Academic Conferences Limited, pp. 369-375. ISBN 9781910810194

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Abstract

Recently, many governments have started to change the ways of providing their services, so they allow their citizens to access services from anywhere, without the need to go to a physical place of the service provider. Mobile government (M-government) is one of the techniques which fulfil that goal and adopted by many governments. Mgovernment can be defined as an implementation of Electronic Government (E-Government), where mobile technology is used, with the aim of improving service delivery to citizens, businesses and all government agencies. Although Mgovernment has emerged several years ago, these services are still in their early stage in developing countries in general, and in Saudi Arabia in particular. As any newly introduced concept into society, M-government is facing many difficulties in developing countries and not always accepted. There are many factors influencing the acceptance of M-government in developing countries, for instance the education level, the cost and complexity of use of technology, etc. Governments in developing countries, in general, and in Saudi Arabia in particular, are paying more attention towards the adoption of Mgovernment services by its nationals. This could be done, for example, by considering criteria that help making mobile services easily accepted by citizens, for example by implementing services that are user friendly and that are adequate to citizen needs. Our study is focusing on the adoption of M-government in Saudi Arabia. Our research question is: "What are the factors which influence the adoption of M-government in Saudi Arabia?" Answering this research question will enhance the knowledge in this field, by developing a conceptual model for citizens' adoption of M-government. The developed model integrates constructs from the Technology Acceptance Model (TAM), User's Satisfaction, Perceived Service Quality, Perceived Mobility and Trust. The developed model will provide more knowledge to the field of m-Government, either on the theoretical or practical sides. Theoretically, this study aims to determine the variables that are influencing the user intention to use m-Government services. This is made by exploring the applicability of TAM and other external variables derived from the related literature, such as perceived trust, perceived Service Quality, perceived Mobility and user's satisfaction. Practically, our study will help decision makers in M-government projects, in general, and mobile service providers, in particular, to successfully implement M-government services. This is made by providing a better understanding of the variables of the TAM and other external variables. To answer our research question, mixed research methods will be used (qualitative and quantitative methods). The relationships between these constructs form the basis for the research hypotheses which will be tested using a quantitative research approach. Specifically, a survey will be used for gathering data from a sample of Saudi citizens and statistical methods will be used for analysing the quantitative data generated from the primary research. Also, the qualitative data will be used to analyse and assist in explaining and refining the statistical results obtained from the quantitative results, specifically by investigating the participants' views.

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