Using social media to predict the general election?

Shephard, Mark (2015) Using social media to predict the general election? In: UK Election Analysis 2015. Centre for the Study of Journalism, Culture and Community (CSJCC).

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Abstract

While public polls showed the two main parties consistently neck and neck in the run up to the 2015 General Election, social media suggested a more divided level of support. In this short piece, I look for patterns in an admittedly retrospective-fitting and cherry-picked selection of online data to show how we might have otherwise better predicted the General Election outcome.