A tale of two surveys
Heeley, J and McVey, M (1985) A tale of two surveys. Quarterly Economic Commentary, 11 (2). pp. 67-69. ISSN 0306-7866
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Abstract
The dearth of reliable market intelligence in tourism is frequently remarked upon. At the regional and local levels, market information is usually either absent or incomplete. At the national level, where regular surveys exist to monitor tourism flows, the data frequently exists discrepancies and are of questionable validity. More specifically there exists a disparity in the latest estimates for domestic tourism spending in Scotland when the Scottish Tourist Board's figures, drawn from its National Survey of Tourism in Scotland (NSTS), are compared with those contained in the British Home Tourism Survey (BHTS) produced by the combined research services department of the British Tourist Authority and English Tourist Board. This economic perspective considers the implications of poor market intelligence for the planning and decision making potential of the Scottish tourist industry.
Creators(s): | Heeley, J and McVey, M; | Item type: | Article |
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ID code: | 51839 |
Keywords: | Scottish tourism industry, Scottish economy, market intelligence, National Survey of Tourism in Scotland, British Home Tourism Survey, Management. Industrial Management, Recreation Leisure, Tourism, Leisure and Hospitality Management |
Subjects: | Social Sciences > Industries. Land use. Labor > Management. Industrial Management Geography. Anthropology. Recreation > Recreation Leisure |
Department: | Strathclyde Business School > Hospitality and Tourism Management Strathclyde Business School > Fraser of Allander Institute |
Depositing user: | Pure Administrator |
Date deposited: | 23 Feb 2015 09:47 |
Last modified: | 01 Jan 2021 02:00 |
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URI: | https://strathprints.strath.ac.uk/id/eprint/51839 |
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