A tale of two surveys

Heeley, J and McVey, M (1985) A tale of two surveys. Quarterly Economic Commentary, 11 (2). pp. 67-69. ISSN 0306-7866

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    Abstract

    The dearth of reliable market intelligence in tourism is frequently remarked upon. At the regional and local levels, market information is usually either absent or incomplete. At the national level, where regular surveys exist to monitor tourism flows, the data frequently exists discrepancies and are of questionable validity. More specifically there exists a disparity in the latest estimates for domestic tourism spending in Scotland when the Scottish Tourist Board's figures, drawn from its National Survey of Tourism in Scotland (NSTS), are compared with those contained in the British Home Tourism Survey (BHTS) produced by the combined research services department of the British Tourist Authority and English Tourist Board. This economic perspective considers the implications of poor market intelligence for the planning and decision making potential of the Scottish tourist industry.

    Creators(s): Heeley, J and McVey, M;
    Item type:Article
    ID code:51839
    Keywords:Scottish tourism industry, Scottish economy, market intelligence, National Survey of Tourism in Scotland, British Home Tourism Survey, Management. Industrial Management, Recreation Leisure, Tourism, Leisure and Hospitality Management
    Subjects:Social Sciences > Industries. Land use. Labor > Management. Industrial Management
    Geography. Anthropology. Recreation > Recreation Leisure
    Department:Strathclyde Business School > Hospitality and Tourism Management
    Strathclyde Business School > Fraser of Allander Institute
    Depositing user: Pure Administrator
    Date deposited:23 Feb 2015 09:47
    Last modified:08 Jan 2020 21:43
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    URI:https://strathprints.strath.ac.uk/id/eprint/51839
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