Scottish tourism : premier league charms but second division attractions

Heeley, John (1987) Scottish tourism : premier league charms but second division attractions. Quarterly Economic Commentary, 12 (4). pp. 72-74. ISSN 0306-7866

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    Abstract

    Scotland's recent record in the development of created attractions appears as sub-standrad in comparison with England. There has in the past been insufficient recognition of the need to capitalise on Scotland's rich reserves of history, nature, culture and ethnicity via the development of popular and exciting created attractions. Moreover, the degree of commercialisim involved is not to everyone's taste, witness the recent development proposals for Edinburgh Castle. As this economic perspective notes, Scotland has premier league charms but second division attractions. Things need to happen soon vis-a-vis Loch Lomond, Edinburgh, Castle and Aeonach Moors, or else Scotland's prospects as a tourism destination will begin rapidly to fade away. This in turn requires new perceptions and attitudes, new techniques of intervention and an explicit development strategy for the Scottish tourist industry.