Whither Scotland's tourist industry?

Heeley, John (1989) Whither Scotland's tourist industry? Quarterly Economic Commentary, 15 (2). pp. 74-78. ISSN 2046-5378

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    The purpose of this paper is to review recent market trends: it concludes that a generally disappointing market performance during the 1984-88 period necessitates a more vigorous and concerted approach to the future marketing and development of Scottish tourism products.