An exploratory model for understanding culture in student design team idea generation

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Wodehouse, Andrew and Maclachlan, Ross (2014) An exploratory model for understanding culture in student design team idea generation. Design Journal, 17 (4). pp. 488-514. ISSN 1756-3062 (https://doi.org/10.2752/175630614X14056185479980)

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Abstract

This paper explores the relationship between measures within Hofstede's cultural framework and performance in concept design by setting out a methodology for evaluating the conceptual design output of student design teams from a cultural perspective. Economic globalization has meant that the management of global teams has become of strategic importance in product development. Cultural diversity is a key factor in such teams, and this work seeks to better understand the effect this can have on two key aspects of the concept design process: concept generation and concept selection. Three different measures were utilized in the analysis of a design study: aggregate cultural values, calculated individual cultural values and personality traits. The effectiveness of these is reviewed, and a methodology presented that provides a basis for more tangible consideration of how culture impacts upon active concept design teams.

ORCID iDs

Wodehouse, Andrew ORCID logoORCID: https://orcid.org/0000-0001-9605-3497 and Maclachlan, Ross ORCID logoORCID: https://orcid.org/0000-0002-5581-9529;
CORE (COnnecting REpositories)