A review of the constraints, limitations and success of Homecoming Scotland 2009

Morrison, Alison and Hay, Brian (2010) A review of the constraints, limitations and success of Homecoming Scotland 2009. Fraser of Allander Economic Commentary, 34 (1). pp. 44-54. ISSN 2046-5378

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    Abstract

    The aim of this review is to provide insight and analysis of a government tourism initiative within the geographic context of Scotland. It highlights the centrality of public-private partnership and the catalytic role of key government agencies in channelling investment, energies, events and marketing effort for a nationally focused tourism theme of Homecoming Scotland 2009 (HS09). The review also delves below the public relations veneer of many such activities to uncover the political debates and controversies, and the wider issues that may have detracted from the degree of success achieved by the initiative.

    Author(s):Morrison, Alison and Hay, Brian
    Item type:Article
    ID code:46757
    Keywords:Fraser of Allander institute, Homecoming Scotland, Scottish tourism, Scottish economy, Recreation Leisure, Economic Theory, Economics, Econometrics and Finance(all), Tourism, Leisure and Hospitality Management
    Subjects:Geography. Anthropology. Recreation > Recreation Leisure
    Social Sciences > Economic Theory
    Department:Strathclyde Business School > Hospitality and Tourism Management
    Strathclyde Business School > Fraser of Allander Institute
    Depositing user: Pure Administrator
    Date deposited:18 Feb 2014 19:46
    Last modified:01 Aug 2019 01:27
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/46757
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