A review of the constraints, limitations and success of Homecoming Scotland 2009

Morrison, Alison and Hay, Brian (2010) A review of the constraints, limitations and success of Homecoming Scotland 2009. Fraser of Allander Economic Commentary, 34 (1). pp. 44-54. ISSN 2046-5378

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    Abstract

    The aim of this review is to provide insight and analysis of a government tourism initiative within the geographic context of Scotland. It highlights the centrality of public-private partnership and the catalytic role of key government agencies in channelling investment, energies, events and marketing effort for a nationally focused tourism theme of Homecoming Scotland 2009 (HS09). The review also delves below the public relations veneer of many such activities to uncover the political debates and controversies, and the wider issues that may have detracted from the degree of success achieved by the initiative.