Making strategy work

Raimond, Paul and Eden, Colin (1990) Making strategy work. Long Range Planning, 23 (5). pp. 97-105. ISSN 0024-6301 (https://doi.org/10.1016/0024-6301(90)90263-4)

Abstract

Through research and working with a number of organizations the authors have developed an approach to planning for strategic change. The planner is ‘change agent’—a facilitator who helps operating managers to plan rather than presenting them with a corporate plan devised solely by planners. The key features of this approach are described, an important factor being the use of an external consultant as change agent—someone outside the company politics—and the need to invite to the planning meeting all the people whose active involvement is essential to the implementation of the plan.

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• Item metadata

  Item type:	Article
  ID code:	43595
  Dates:	Date Event October 1990 Published
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management
  Department:	Strathclyde Business School > Strategy and Organisation
  Depositing user:	Pure Administrator
  Date deposited:	25 Apr 2013 13:44
  Last modified:	11 Nov 2024 10:24
  URI:	https://strathprints.strath.ac.uk/id/eprint/43595