Evocation and experiential seduction: Updating choice-sets modelling
Prentice, R. (2006) Evocation and experiential seduction: Updating choice-sets modelling. Tourism Management, 27 (6). pp. 1153-1170. ISSN 0261-5177
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This paper operationalises discourses on affects-as-information in terms of destination imagining and choosing. Evoked sets are conceptualised not simply as destinations, but as destinations in terms of imagery, knowledge and familiarity; forming Unusual Selling Points (USPs) or their standardised equivalent, Standardised Selling Points (SSPs). USPs and SSPs are each in turn categorised threefold, as utility, experiential and symbolic selling points. Action sets are conceptualised not just as destinations but as destinations-as-propensity to visit. This conceptualisation of decision making is illustrated in terms of British consumers' evocations of Scandinavia and their propensity to visit Scandinavian countries. One element of familiarity is found to be disproportionately important in the associations between evoked and action sets: experiential familiarity, namely seduction by experience.
| Creators(s): | Prentice, R.; | Item type: | Article |
|---|---|
| ID code: | 4103 |
| Keywords: | decision sets, marketing, norway, denmark, sweden, finland, tourism, Commerce, Management. Industrial Management, Development, Strategy and Management, Tourism, Leisure and Hospitality Management, Transportation |
| Subjects: | Social Sciences > Commerce Social Sciences > Industries. Land use. Labor > Management. Industrial Management |
| Department: | Strathclyde Business School > Hospitality and Tourism Management |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 21 Sep 2007 |
| Last modified: | 16 Oct 2020 03:01 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/4103 |
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