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Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

Explore research outputs by the European Policies Research Centre...

Host-guest dating: The potential of improving the customer experience through host-guest psychographic matching

Lynch, P.A. and Tucker, H. (2004) Host-guest dating: The potential of improving the customer experience through host-guest psychographic matching. Journal of Quality Assurance in Hospitality and Tourism, 5 (2). pp. 11-32. ISSN 1528-008X

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Abstract

This article argues for the potential use of lifestyle segmentation in order to achieve psychographic matching between hosts and guests in Bed and Breakfast and homestay accommodation. The discussion draws on research conducted in home-hosted accommodation in New Zealand and Scotland that highlighted the central role that the host-guest interaction plays in guest experience and satisfaction. The idea is then developed as to the potential for tourism boards and other promotional bodies to conduct psychographic profiling on homestay hosts so that potential guests might match themselves for potential compatibility with hosts. Whilst points of caution are noted, it is argued that such profiling could increase the possibilities of successful host-guest interaction and thus the quality of experience of both guests and hosts.