On consuming celebrities : the case of the Kylie e-community

Hewer, P.A. and Hamilton, Kathy (2010) On consuming celebrities : the case of the Kylie e-community. Advances in Consumer Research, 38.

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Abstract

In this paper, we seek to move beyond the standard endorsement and communications approach to celebrity. Our analysis reveals that celebrities offer consumers vital dreams of survival and escape achieved through consumer to consumer exchanges in the emerging digitalscape of online fan communities. Here celebrity functions as a form of collective therapy practiced through celebrity e-forums.

ORCID iDs

Hewer, P.A. ORCID: https://orcid.org/0000-0002-7661-8195

Hamilton, Kathy ORCID: https://orcid.org/0000-0002-5342-6166

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• Item metadata

  Item type:	Article
  ID code:	28305
  Dates:	Date Event 2010 Published
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	15 Oct 2010 14:09
  Last modified:	11 Nov 2024 09:34
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/28305