Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe

Caemmerer, B.; (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe. In: Marketing: An Introduction, European Edition. Pearson.

Abstract

This paper examines Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe.

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• Item metadata

  Item type:	Book Section
  ID code:	16580
  Dates:	Date Event 2009 Published
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	16 Apr 2010 13:45
  Last modified:	11 Nov 2024 14:39
  URI:	https://strathprints.strath.ac.uk/id/eprint/16580