The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes
Shiu, Edward and Walsh, G. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10.
Full text not available in this repository.Request a copy from the Strathclyde authorAbstract
Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.
| Author(s): | Shiu, Edward, Walsh, G., Hassan, L.M., Michaelidou, N. and Beatty, S. | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 15923 |
| Keywords: | mediating role of emotions, store-environment cues, store-choice criteria, marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Mrs Jan Whiteford |
| Date deposited: | 08 Mar 2010 18:05 |
| Last modified: | 05 Jul 2019 01:10 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/15923 |
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