The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes

Shiu, Edward and Walsh, G. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10.

Abstract

Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15923
  Dates:	Date Event 2009 Published
  Keywords:	mediating role of emotions, store-environment cues, store-choice criteria, marketing, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	08 Mar 2010 18:05
  Last modified:	18 Jan 2023 13:00
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/15923