The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes

Shiu, Edward and Walsh, G. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10.

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Abstract

Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.

Creators(s): Shiu, Edward, Walsh, G., Hassan, L.M., Michaelidou, N. and Beatty, S.;
Item type:Conference or Workshop Item(Paper)
ID code:15923
Keywords:mediating role of emotions, store-environment cues, store-choice criteria, marketing, Marketing. Distribution of products
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date deposited:08 Mar 2010 18:05
Last modified:01 Jan 2021 03:10
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URI:https://strathprints.strath.ac.uk/id/eprint/15923
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