Wine branding:developing a framework for the Cyprus wine industry

Paliwoda, S.J. and Vrontis, D. (2008) Wine branding:developing a framework for the Cyprus wine industry. In: Global Business and Technology Association, GBATA Conference, 1900-01-01.

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Abstract

This conference covered the branding of the wine industry in Cyrpus.

Creators(s): Paliwoda, S.J. and Vrontis, D.;
Item type:Conference or Workshop Item(Paper)
ID code:15899
Keywords:international business, branding, wine industry, cyprus, Commerce, Social Sciences (General)
Subjects:Social Sciences > Commerce
Social Sciences > Social Sciences (General)
Department:Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date deposited:08 Mar 2010 15:08
Last modified:03 Mar 2021 02:27
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URI:https://strathprints.strath.ac.uk/id/eprint/15899
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