Wine branding:developing a framework for the Cyprus wine industry

Paliwoda, S.J. and Vrontis, D. (2008) Wine branding:developing a framework for the Cyprus wine industry. In: Global Business and Technology Association, GBATA Conference, 1900-01-01.

Abstract

This conference covered the branding of the wine industry in Cyrpus.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15899
  Dates:	Date Event 2008 Published
  Keywords:	international business, branding, wine industry, cyprus, Commerce, Social Sciences (General)
  Subjects:	Social Sciences > Commerce Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	08 Mar 2010 15:08
  Last modified:	18 Jan 2023 12:59
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/15899