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Wine branding:developing a framework for the Cyprus wine industry

Paliwoda, S.J. and Vrontis, D. (2008) Wine branding:developing a framework for the Cyprus wine industry. In: Global Business and Technology Association, GBATA Conference, 1900-01-01.

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Abstract

This conference covered the branding of the wine industry in Cyrpus.

Item type:	Conference or Workshop Item (Paper)
ID code:	15899
Keywords:	international business, branding, wine industry, cyprus, Commerce, Social Sciences (General)
Subjects:	Social Sciences > Commerce Social Sciences > Social Sciences (General)
Department:	Strathclyde Business School > Marketing
Depositing user:	Mrs Jan Whiteford
Date deposited:	08 Mar 2010 15:08
Last modified:	04 Sep 2017 15:05
Related URLs:	Event
URI:	https://strathprints.strath.ac.uk/id/eprint/15899
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