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Ethical consumer choice - an exploration of values

Shaw, D. and Grehan, E. and Hassan, L.M. and Shiu, E.M.K. (2002) Ethical consumer choice - an exploration of values. In: Academy of Marketing annual conference, University of Nottingham 2-5 July 2002. Academy of Marketing, Nottingham, United Kingdom. ISBN 0853581142

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Abstract

Consumer concern for ethical issues has been well documented across much of the developed world. Research on values is also prominent in the literature. Neglected in consumer behaviour is an understanding of the pertinence of particular values in ethical decision making contexts. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence in grocery consumption contexts.