Shaw, D. and Grehan, E. and Shiu, E.M.K. (2004) An exploration of values in ethical consumer decision making. Journal of Consumer Behaviour, 4 (3). pp. 185-201. ISSN 1472-0817
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Consumer concern for ethical issues has been well documented across much of the developed world. Research on values is also prominent in the literature. Neglected in consumer behaviour is an understanding of the pertinence of particular values in ethical decision making contexts. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence in grocery consumption contexts. A questionnaire was used to ascertain the dominance and nature of values influencing consumer decision making in this context.
| Item type: | Article |
|---|---|
| ID code: | 9195 |
| Notes: | Also presented at Academy of Marketing annual conference, University of Nottingham 2-5 July 2002 |
| Keywords: | consumer behaviour, ethics, values, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 18 Mar 2010 13:45 |
| Last modified: | 12 Mar 2012 10:51 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9195 |
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