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An exploration of values in ethical consumer decision making

Shaw, D. and Grehan, E. and Shiu, E.M.K. (2004) An exploration of values in ethical consumer decision making. Journal of Consumer Behaviour, 4 (3). pp. 185-201. ISSN 1472-0817

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Abstract

Consumer concern for ethical issues has been well documented across much of the developed world. Research on values is also prominent in the literature. Neglected in consumer behaviour is an understanding of the pertinence of particular values in ethical decision making contexts. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence in grocery consumption contexts. A questionnaire was used to ascertain the dominance and nature of values influencing consumer decision making in this context.

Item type: Article
ID code: 9195
Notes: Also presented at Academy of Marketing annual conference, University of Nottingham 2-5 July 2002
Keywords: consumer behaviour, ethics, values, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Strathprints Administrator
Date Deposited: 18 Mar 2010 13:45
Last modified: 16 Jul 2013 21:40
URI: http://strathprints.strath.ac.uk/id/eprint/9195

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