Hynes, N. (2008) Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management. ISSN 1350-231X
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
To be ascertained.
| Item type: | Article |
|---|---|
| ID code: | 9368 |
| Notes: | Also presented at European Marketing Academy Conference (EMAC), 2008 AHR - Are these title one and the same: http://dx.doi.org/10.1057/bm.2008.5 |
| Keywords: | colour, brand, logo, marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 31 Mar 2010 12:04 |
| Last modified: | 12 Mar 2012 10:51 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9368 |
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