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Why colour matters: the importance of colour in corporate visual identity

Hynes, N. (2008) Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management. ISSN 1350-231X

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Abstract

To be ascertained.

Item type: Article
ID code: 9368
Notes: Also presented at European Marketing Academy Conference (EMAC), 2008 AHR - Are these title one and the same: http://dx.doi.org/10.1057/bm.2008.5
Keywords: colour, brand, logo, marketing, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 31 Mar 2010 12:04
    Last modified: 12 Mar 2012 10:51
    URI: http://strathprints.strath.ac.uk/id/eprint/9368

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