Baum, T.G. and Hassanien, Ahmed (2002) Hotel innovation through property renovation. International Journal of Hospitality and Tourism Administration, 3 (4). pp. 5-24. ISSN 1525-6480Full text not available in this repository. (Request a copy from the Strathclyde author)
There is little doubt that renovation is a costly, ongoing and an essential requirement for hotels to stay competitive in the market. At any one time almost every hotel has recently been renovated, is under renovation, or is waiting for renovation. An examination of the literature uncovers that product innovation and property renovation are inseparable in the hotel industry. This is due to the fact that various levels of innovation can be attained through renovation. Therefore, it is the intention of this paper to concentrate on the process of property renovation in the hospitality industry and its role as a strategic marketing tool for product innovation. This is undertaken through presenting an analysis of a survey of hotel general managers in Egypt.
|Keywords:||hospitality industry, tourism, hotels, hospitality, Commerce, Tourism, Leisure and Hospitality Management|
|Subjects:||Social Sciences > Commerce|
|Department:||Strathclyde Business School > Human Resource Management|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||18 Sep 2007|
|Last modified:||22 Mar 2017 09:31|