Stead, Martine and Eadie, Douglas and Mackintosh, A.M. and Stead, A.M. and Tagg, S.K. (2002) Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign. Scottish Executive, Edinburgh. ISBN 9780755934546Full text not available in this repository.
To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding.
|Keywords:||speeding, behaviour, scotland, evaluation, foolsspeed campaign, Pharmacy and materia medica|
|Subjects:||Medicine > Pharmacy and materia medica|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Pure Administrator|
|Date Deposited:||20 Jan 2012 15:28|
|Last modified:||17 Jul 2013 14:29|
Actions (login required)