Stead, Martine and Eadie, Douglas and Mackintosh, A.M. and Stead, A.M. and Tagg, S.K. (2002) Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign. Scottish Executive, Edinburgh. ISBN 9780755934546
Full text not available in this repository.Abstract
To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding.
| Item type: | Book |
|---|---|
| ID code: | 36925 |
| Keywords: | speeding, behaviour, scotland, evaluation, foolsspeed campaign, Pharmacy and materia medica |
| Subjects: | Medicine > Pharmacy and materia medica |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 20 Jan 2012 15:28 |
| Last modified: | 12 Mar 2012 11:44 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/36925 |
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