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Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign

Stead, Martine and Eadie, Douglas and Mackintosh, A.M. and Stead, A.M. and Tagg, S.K. (2002) Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign. Scottish Executive. ISBN 9780755934546

Full text not available in this repository.

Abstract

To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding.