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Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign

Stead, Martine and Eadie, Douglas and Mackintosh, A.M. and Stead, A.M. and Tagg, S.K. (2002) Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign. Scottish Executive, Edinburgh. ISBN 9780755934546

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Abstract

To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding.

Item type: Book
ID code: 36925
Keywords: speeding, behaviour, scotland, evaluation, foolsspeed campaign, Pharmacy and materia medica
Subjects: Medicine > Pharmacy and materia medica
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 20 Jan 2012 15:28
Last modified: 17 Jul 2013 14:29
URI: http://strathprints.strath.ac.uk/id/eprint/36925

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