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Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign

Stead, Martine and Eadie, Douglas and Mackintosh, A.M. and Stead, A.M. and Tagg, S.K. (2002) Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign. Scottish Executive. ISBN 9780755934546

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Abstract

To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding.