Picture of smart phone in human hand

World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

Explore Strathclyde's Open Access research on smartphone technology now...

The value cube, a tool to create value : origins and applications

Bititci, Umit and Martinez, Veronica (2002) The value cube, a tool to create value : origins and applications. In: Conference Proceedings IEEE International Engineering Management Conference, 2002-08-18.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

Woodruff (1997) and Treacy, and Wiersema (1996) see value as the next source of competitive advantage and suggest that organisations should reinvent their companies. Moreover, to enable long-standing firms that produce value over time, it is crucial to continuously re-configure the opportunities. The objective of the paper is to illustrate through two case studies, from chemical and drink sectors, the application of the value cube. The paper starts by explaining the value cube and its six value propositions. Then, the methodology for the application of the case studies is discussed and it is followed by the identification of the value propositions of both organisations and the explanation of how these organisations create value. The paper concludes with a set of lessons learned and contributions.