Picture of athlete cycling

Open Access research with a real impact on health...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

Explore open research content by Physical Activity for Health...

The value cube, a tool to create value : origins and applications

Bititci, Umit and Martinez, Veronica (2002) The value cube, a tool to create value : origins and applications. In: Conference Proceedings IEEE International Engineering Management Conference, 2002-08-18.

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

Woodruff (1997) and Treacy, and Wiersema (1996) see value as the next source of competitive advantage and suggest that organisations should reinvent their companies. Moreover, to enable long-standing firms that produce value over time, it is crucial to continuously re-configure the opportunities. The objective of the paper is to illustrate through two case studies, from chemical and drink sectors, the application of the value cube. The paper starts by explaining the value cube and its six value propositions. Then, the methodology for the application of the case studies is discussed and it is followed by the identification of the value propositions of both organisations and the explanation of how these organisations create value. The paper concludes with a set of lessons learned and contributions.