Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

A preliminary investigation of the role of women in advertising: a cross-cultural study

Gerrard, W. and Gerrard, C. (2002) A preliminary investigation of the role of women in advertising: a cross-cultural study. International Journal of Management Education.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This article investigates, through the medium of a cross-cultural study, the role of women in advertising.

Item type: Article
ID code: 9759
Notes: To be ascertained.
Keywords: preliminary investigation, role of women in advertising, cross-cultural study, The family. Marriage. Women, Management. Industrial Management, Social Sciences (General), Strategy and Management, Education
Subjects: Social Sciences > The family. Marriage. Women
Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 12 Mar 2010 15:39
    Last modified: 04 Sep 2014 19:05
    URI: http://strathprints.strath.ac.uk/id/eprint/9759

    Actions (login required)

    View Item