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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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A preliminary investigation of the role of women in advertising: a cross-cultural study

Gerrard, W. and Gerrard, C. (2002) A preliminary investigation of the role of women in advertising: a cross-cultural study. International Journal of Management Education.

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Abstract

This article investigates, through the medium of a cross-cultural study, the role of women in advertising.