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The impact of technology on customers' perceptions towards electronic service delivery in the UK retail banking sector - a preliminary investigation

Ibrahim, E.E.B. and Joseph, M. (2004) The impact of technology on customers' perceptions towards electronic service delivery in the UK retail banking sector - a preliminary investigation. In: European Marketing Academy Conference (EMAC), 2004-05-18 - 2004-05-21.

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Abstract

This paper examines the impact of technology on customers' perceptions towards electronic service delivery in the UK retail banking sector.