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The impact of technology on customers' perceptions towards electronic service delivery in the UK retail banking sector - a preliminary investigation

Ibrahim, E.E.B. and Joseph, M. (2004) The impact of technology on customers' perceptions towards electronic service delivery in the UK retail banking sector - a preliminary investigation. In: European Marketing Academy Conference (EMAC), 2004-05-18 - 2004-05-21, Murcia, Spain.

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Abstract

This paper examines the impact of technology on customers' perceptions towards electronic service delivery in the UK retail banking sector.

Item type: Conference or Workshop Item (Paper)
ID code: 9747
Keywords: technology, customers, electronic service, delivery, UK, retail, banking, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 01 Apr 2010 09:37
Last modified: 17 Jul 2013 15:17
URI: http://strathprints.strath.ac.uk/id/eprint/9747

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