Picture of scraped petri dish

Scrape below the surface of Strathprints...

Explore world class Open Access research by researchers at the University of Strathclyde, a leading technological university.

Explore

International marketing for the African incorporated: normalising the absurdities

Ibeh, K.I.N. and Madicjie, N. (2002) International marketing for the African incorporated: normalising the absurdities. In: Dynamics of Marketing in African Nations. Greenwood, pp. 191-204. ISBN 156720399X

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This examines the international marketing for the African incorporated: normalising the absurdities.