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International marketing for the African incorporated: normalising the absurdities

Ibeh, K.I.N. and Madicjie, N. (2002) International marketing for the African incorporated: normalising the absurdities. In: Dynamics of Marketing in African Nations. Greenwood, pp. 191-204. ISBN 156720399X

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Abstract

This examines the international marketing for the African incorporated: normalising the absurdities.

Item type: Book Section
ID code: 9735
Keywords: international marketing, Africa, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 30 Mar 2010 15:49
    Last modified: 07 Dec 2013 06:51
    URI: http://strathprints.strath.ac.uk/id/eprint/9735

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