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World class computing and information science research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.

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Entrepreneurial marketing

Collinson, E.M. and Shaw, E. (2002) Entrepreneurial marketing. In: International Encyclopaedia of Business and Management (2nd Edition). Thomson Learning, pp. 1747-1753. ISBN 1861529511

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Abstract

This chapter covers entrepreneurial marketing. It is held in the second edition of the International Encyclopaedia of Business and Management which is a six-volume encyclopedia that provides extensive coverage of its field in long articles written by scholars from around the world. It includes five volumes of text including biographical articles, country-specific management articles, and general business and management topics. All entries follow a similar scheme, beginning with a contents summary; one can choose to get just an overview of the topic, to go directly to a specific section, or to read and study the entire entry.