Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

Entrepreneurial marketing

Collinson, E.M. and Shaw, E. (2002) Entrepreneurial marketing. In: International Encyclopaedia of Business and Management (2nd Edition). Thomson Learning, pp. 1747-1753. ISBN 1861529511

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This chapter covers entrepreneurial marketing. It is held in the second edition of the International Encyclopaedia of Business and Management which is a six-volume encyclopedia that provides extensive coverage of its field in long articles written by scholars from around the world. It includes five volumes of text including biographical articles, country-specific management articles, and general business and management topics. All entries follow a similar scheme, beginning with a contents summary; one can choose to get just an overview of the topic, to go directly to a specific section, or to read and study the entire entry.

Item type: Book Section
ID code: 9706
Keywords: entreprenurship, entrepreneurial marketing, marketing, international business, international management, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Strathclyde Business School
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 16 Mar 2010 10:21
Last modified: 12 Mar 2012 10:52
URI: http://strathprints.strath.ac.uk/id/eprint/9706

Actions (login required)

View Item