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Entrepreneurial marketing

Collinson, E.M. and Shaw, E. (2002) Entrepreneurial marketing. In: International Encyclopaedia of Business and Management (2nd Edition). Thomson Learning, pp. 1747-1753. ISBN 1861529511

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Abstract

This chapter covers entrepreneurial marketing. It is held in the second edition of the International Encyclopaedia of Business and Management which is a six-volume encyclopedia that provides extensive coverage of its field in long articles written by scholars from around the world. It includes five volumes of text including biographical articles, country-specific management articles, and general business and management topics. All entries follow a similar scheme, beginning with a contents summary; one can choose to get just an overview of the topic, to go directly to a specific section, or to read and study the entire entry.