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Modelling values in ethical consumer decision-making

Shiu, E.M.K. and Hassan, L.M. and Shaw, D. (2004) Modelling values in ethical consumer decision-making. In: Virtue in Marketing: Proceedings of the Academy of Marketing Conference. University of Gloucestershire Business School, Cheltenham, United Kingdom. ISBN 1861741480

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Abstract

This paper explores those values pertinent to ethical consumers in decision making.

Item type: Book Section
ID code: 9422
Notes: Available as CDROM
Keywords: consumer behaviour, ethics, values, consumer decision making, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 20 Mar 2010 14:15
    Last modified: 17 Jul 2013 13:16
    URI: http://strathprints.strath.ac.uk/id/eprint/9422

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