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Modelling values in ethical consumer decision-making

Shiu, E.M.K. and Hassan, L.M. and Shaw, D. (2004) Modelling values in ethical consumer decision-making. In: Virtue in Marketing: Proceedings of the Academy of Marketing Conference. University of Gloucestershire Business School, Cheltenham, United Kingdom. ISBN 1861741480

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Abstract

This paper explores those values pertinent to ethical consumers in decision making.