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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.

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Modelling values in ethical consumer decision-making

Shiu, E.M.K. and Hassan, L.M. and Shaw, D. (2004) Modelling values in ethical consumer decision-making. In: Virtue in Marketing: Proceedings of the Academy of Marketing Conference. University of Gloucestershire Business School, Cheltenham, United Kingdom. ISBN 1861741480

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Abstract

This paper explores those values pertinent to ethical consumers in decision making.