Evanschitzky, H. and Lentz, P. and Woisetschläger, David and , American Marketing Association ( AMA ) (Funder) (2008) Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. In: Proceedings of the AMA winter educators conference, Austin, Texas, 2008-02-15 - 2008-02-18, Austin, Texas.
Full text not available in this repository. (Request a copy from the Strathclyde author)| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9352 |
| Notes: | To be ascertained. |
| Keywords: | Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 19 Jan 2010 14:30 |
| Last modified: | 04 Oct 2012 17:21 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9352 |
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