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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model

Evanschitzky, H. and Lentz, P. and Woisetschläger, David and , American Marketing Association ( AMA ) (Funder) (2008) Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.

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