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Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model

Evanschitzky, H. and Lentz, P. and Woisetschläger, David and , American Marketing Association ( AMA ) (Funder) (2008) Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.

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