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Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model

Evanschitzky, H. and Lentz, P. and Woisetschläger, David and , American Marketing Association ( AMA ) (Funder) (2008) Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. In: Proceedings of the AMA winter educators conference, Austin, Texas, 2008-02-15 - 2008-02-18, Austin, Texas.

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Item type: Conference or Workshop Item (Paper)
ID code: 9352
Notes: To be ascertained.
Keywords: Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Strathprints Administrator
Date Deposited: 19 Jan 2010 14:30
Last modified: 07 Dec 2013 12:11
URI: http://strathprints.strath.ac.uk/id/eprint/9352

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