Evanschitzky, H. and Woisetschläger, David (2008) Communication of price increases: how can negative consumer reactions be reduced? In: AMA winter educators conference, 2008-02-15 - 2008-02-18, Austin.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper examines price increases and how negative consumer reactions can be reduced.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9351 |
| Keywords: | communication price increase, consumer reactions, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 23 Mar 2010 09:24 |
| Last modified: | 04 Oct 2012 17:21 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9351 |
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