Strathprints logo
Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

Communication of price increases: how can negative consumer reactions be reduced?

Evanschitzky, H. and Woisetschläger, David (2008) Communication of price increases: how can negative consumer reactions be reduced? In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18, Austin.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This paper examines price increases and how negative consumer reactions can be reduced.

Item type: Conference or Workshop Item (Paper)
ID code: 9351
Keywords: communication price increase, consumer reactions, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 23 Mar 2010 09:24
    Last modified: 08 Jul 2014 16:03
    URI: http://strathprints.strath.ac.uk/id/eprint/9351

    Actions (login required)

    View Item