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Communication of price increases: how can negative consumer reactions be reduced?

Evanschitzky, H. and Woisetschläger, David (2008) Communication of price increases: how can negative consumer reactions be reduced? In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18, Austin.

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Abstract

This paper examines price increases and how negative consumer reactions can be reduced.

Item type: Conference or Workshop Item (Paper)
ID code: 9351
Keywords: communication price increase, consumer reactions, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date Deposited: 23 Mar 2010 09:24
Last modified: 22 May 2015 09:18
URI: http://strathprints.strath.ac.uk/id/eprint/9351

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