Evanschitzky, H. and Jockisch, M. and Woisetschläger, David (2008) Do you think I'm blind? effects of new customer acquisition promotion on existing customers. In: 37th European Marketing Academy Conference, 2008-05-30, Brighton, England.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9347 |
| Keywords: | marketing, promotion, customer acquisition, customer retention, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 24 Feb 2010 14:52 |
| Last modified: | 04 Oct 2012 17:21 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9347 |
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