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Award-winning sensor signal processing research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers involved in award-winning research into technology for detecting drones. - but also other internationally significant research from within the Department of Electronic & Electrical Engineering.

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Do you think I'm blind? effects of new customer acquisition promotion on existing customers

Evanschitzky, H. and Jockisch, M. and Woisetschläger, David (2008) Do you think I'm blind? effects of new customer acquisition promotion on existing customers. In: 37th European Marketing Academy Conference, 2008-05-30.

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Abstract

Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.