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World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

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Do you think I'm blind? effects of new customer acquisition promotion on existing customers

Evanschitzky, H. and Jockisch, M. and Woisetschläger, David (2008) Do you think I'm blind? effects of new customer acquisition promotion on existing customers. In: 37th European Marketing Academy Conference, 2008-05-30.

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Abstract

Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.