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Do you think I'm blind? effects of new customer acquisition promotion on existing customers

Evanschitzky, H. and Jockisch, M. and Woisetschläger, David (2008) Do you think I'm blind? effects of new customer acquisition promotion on existing customers. In: 37th European Marketing Academy Conference, 2008-05-30, Brighton, England.

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Abstract

Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.

Item type: Conference or Workshop Item (Paper)
ID code: 9347
Keywords: marketing, promotion, customer acquisition, customer retention, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 24 Feb 2010 14:52
Last modified: 07 Dec 2013 12:11
URI: http://strathprints.strath.ac.uk/id/eprint/9347

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