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An assessment of ethical obligation and self-identity in ethical consumer decision-making: a structural equation modelling approach

Shaw, D. and Shiu, E.M.K. (2002) An assessment of ethical obligation and self-identity in ethical consumer decision-making: a structural equation modelling approach. International Journal of Consumer Studies, 26 (4). pp. 286-293. ISSN 1470-6423

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Abstract

Research has supported the addition of ethical obligation and self-identity to models of consumer decision-making in 'ethical' contexts. The particular placement of ethical obligation and self-identity within a model of ethical consumer decision-making remains unclear. Are these measures an antecedent to attitude or behavioural intention? This paper presents findings from a large scale survey of ethical consumers that explores, through structural equation modelling, the specific placement of these measures within a validated model of ethical consumer decision-making, which uses the theory of planned behaviour as an initial framework. This research is examined within the 'ethical' context of fair trade grocery purchasing. (Fairly traded products are those purchased under equitable trading agreements, involving co-operative rather than competitive trading principles, ensuring a fair price and fair working conditions for the producers and suppliers.)

Item type: Article
ID code: 7416
Keywords: structure equation modelling, self-identity, fair trade, ethical obligation, Marketing. Distribution of products, Public Health, Environmental and Occupational Health, Economics and Econometrics, Marketing, Applied Psychology
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 20 Jan 2009 14:33
    Last modified: 04 Sep 2014 15:03
    URI: http://strathprints.strath.ac.uk/id/eprint/7416

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