Picture of athlete cycling

Open Access research with a real impact on health...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

Explore open research content by Physical Activity for Health...

An assessment of ethical obligation and self-identity in ethical consumer decision-making: a structural equation modelling approach

Shaw, D. and Shiu, E.M.K. (2002) An assessment of ethical obligation and self-identity in ethical consumer decision-making: a structural equation modelling approach. International Journal of Consumer Studies, 26 (4). pp. 286-293. ISSN 1470-6423

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

Research has supported the addition of ethical obligation and self-identity to models of consumer decision-making in 'ethical' contexts. The particular placement of ethical obligation and self-identity within a model of ethical consumer decision-making remains unclear. Are these measures an antecedent to attitude or behavioural intention? This paper presents findings from a large scale survey of ethical consumers that explores, through structural equation modelling, the specific placement of these measures within a validated model of ethical consumer decision-making, which uses the theory of planned behaviour as an initial framework. This research is examined within the 'ethical' context of fair trade grocery purchasing. (Fairly traded products are those purchased under equitable trading agreements, involving co-operative rather than competitive trading principles, ensuring a fair price and fair working conditions for the producers and suppliers.)