Picture of wind turbine against blue sky

Open Access research with a real impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

The Energy Systems Research Unit (ESRU) within Strathclyde's Department of Mechanical and Aerospace Engineering is producing Open Access research that can help society deploy and optimise renewable energy systems, such as wind turbine technology.

Explore wind turbine research in Strathprints

Explore all of Strathclyde's Open Access research content

Leadership and storytelling: perspectives from senior hospitality management

O'Gorman, Kevin D. and Gillespie, Cailein H. (2008) Leadership and storytelling: perspectives from senior hospitality management. In: EuroCHRIE 2008 Congress, 2008-10-11 - 2008-10-14.

[img]
Preview
PDF (strathprints006486.pdf)
strathprints006486.pdf

Download (158kB) | Preview

Abstract

This paper presents initial findings on how twenty leaders, at the highest level in the international hospitality industry, use stories to create, disseminate and sustain corporate culture within their organisations. The paper focuses on a method for the application of hermeneutics and demonstrates, through analysing phenomenological interviews with leaders, that storytelling is an important strategic method of communication. Not only does the paper present insights on how storytelling is fundamental to leadership in the contemporary commercial hospitality industry it also reveals, through empirical research, how stories can be used as a data source.