Marketing : An Introduction

Harker, Michael and Brennan, Ross and Kotler, Philip and Armstrong, Gary (2015) Marketing : An Introduction. Pearson Prentice-Hall, London, Harlow. (In Press)

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Abstract

This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.

ORCID iDs

Harker, Michael ORCID logoORCID: https://orcid.org/0000-0002-5707-3775, Brennan, Ross, Kotler, Philip and Armstrong, Gary;