Walsh, G. and Shiu, E. and Hassan, L. M. and Michaelidou, N. and Beatty, S. E. (2011) Emotions, store-environmental cues, store-choice criteria, and marketing outcomes. Journal of Business Research, 64 (7). pp. 737-744. ISSN 0148-2963
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This study integrates extant research relating to store-related cognitions, customer emotions (arousal and pleasure), satisfaction, and loyalty into one framework. The researchers administer a survey to 274 customers in four coffee shops of a major chain. Using these data, the researchers test the hypotheses and model with structural equation modelling. The findings suggest that (a) store-related cognitions differentially affect emotions and customer outcomes (satisfaction and loyalty) and (b) the two emotions of arousal and pleasure differentially mediate the relationships between store-related cognitions and customer outcomes.
| Item type: | Article |
|---|---|
| ID code: | 40725 |
| Keywords: | emotions, price, quality, store-environmental cues, store-choice criteria, consumer satisfaction, dimensionality, loyalty, mediation, background music, shopping behavior, model, perceptions, satisfaction, customer satisfaction, consumption, marketing outcomes, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 03 Aug 2012 14:18 |
| Last modified: | 03 Aug 2012 14:18 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/40725 |
Actions (login required)
| View Item |