Walsh, G. and Shiu, E. and Hassan, L. M. and Michaelidou, N. and Beatty, S. E. (2011) Emotions, store-environmental cues, store-choice criteria, and marketing outcomes. Journal of Business Research, 64 (7). pp. 737-744. ISSN 0148-2963Full text not available in this repository. (Request a copy from the Strathclyde author)
This study integrates extant research relating to store-related cognitions, customer emotions (arousal and pleasure), satisfaction, and loyalty into one framework. The researchers administer a survey to 274 customers in four coffee shops of a major chain. Using these data, the researchers test the hypotheses and model with structural equation modelling. The findings suggest that (a) store-related cognitions differentially affect emotions and customer outcomes (satisfaction and loyalty) and (b) the two emotions of arousal and pleasure differentially mediate the relationships between store-related cognitions and customer outcomes.
|Keywords:||emotions, price, quality, store-environmental cues, store-choice criteria, consumer satisfaction, dimensionality, loyalty, mediation, background music, shopping behavior, model, perceptions, satisfaction, customer satisfaction, consumption, marketing outcomes, Marketing. Distribution of products, Marketing|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Pure Administrator|
|Date Deposited:||03 Aug 2012 13:18|
|Last modified:||13 Jan 2017 03:49|