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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Entrepreneurial marketing

Shaw, Eleanor (2012) Entrepreneurial marketing. In: Enterprise and Small Business. FT Prentice Hall, Harlow. ISBN 9780273726104

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Abstract

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the firsttwo editions has been extensively revised and updated. This chapter discusses entrepreneurial marketing.