Entrepreneurial marketing
Shaw, Eleanor; Carter, Sara and Jones-Evans, Dylan, eds. (2012) Entrepreneurial marketing. In: Enterprise and Small Business. FT Prentice Hall, Harlow. ISBN 9780273726104
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This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the firsttwo editions has been extensively revised and updated. This chapter discusses entrepreneurial marketing.
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Item type: Book Section ID code: 34580 Dates: DateEventMay 2012PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 02 Nov 2011 16:41 Last modified: 08 Apr 2024 12:49 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/34580
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