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Entrepreneurial marketing

Shaw, Eleanor (2012) Entrepreneurial marketing. In: Enterprise and Small Business. FT Prentice Hall, Harlow. ISBN 9780273726104

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Abstract

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the firsttwo editions has been extensively revised and updated. This chapter discusses entrepreneurial marketing.

Item type: Book Section
ID code: 34580
Keywords: entrepreneurial marketing, small business, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Pure Administrator
Date Deposited: 02 Nov 2011 16:41
Last modified: 06 Sep 2014 07:29
URI: http://strathprints.strath.ac.uk/id/eprint/34580

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