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Risk measurement and management during new product development : an exploratory study

Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2005) Risk measurement and management during new product development : an exploratory study. In: EurOMA International Conference on Operations and Global Competitiveness, 2005-06-19 - 2005-06-22.

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Abstract

This conference presentation looks at an exploratory study of risk measurement and management during new product development