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Risk measurement and management during new product development : an exploratory study

Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2005) Risk measurement and management during new product development : an exploratory study. In: EurOMA International Conference on Operations and Global Competitiveness, 2005-06-19 - 2005-06-22, Budapest.

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Abstract

This conference presentation looks at an exploratory study of risk measurement and management during new product development

Item type: Conference or Workshop Item (Other)
ID code: 34556
Keywords: risk measurement, managment, new product development, exploratory study, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 21 Nov 2011 16:42
Last modified: 07 Dec 2013 13:48
URI: http://strathprints.strath.ac.uk/id/eprint/34556

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