Szwejczewski, Marek and Mitchell, Rick and Lemke, Fred (2005) Risk measurement and management during new product development : an exploratory study. In: EurOMA International Conference on Operations and Global Competitiveness, 2005-06-19 - 2005-06-22, Budapest.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This conference presentation looks at an exploratory study of risk measurement and management during new product development
| Item type: | Conference or Workshop Item (Other) |
|---|---|
| ID code: | 34556 |
| Keywords: | risk measurement, managment, new product development, exploratory study, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 21 Nov 2011 16:42 |
| Last modified: | 04 Oct 2012 17:50 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/34556 |
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