Picture of virus under microscope

Research under the microscope...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

Explore SIPBS research

The flow of cosmetic routines in Iran

Jafari, Aliakbar and Maclaren, Pauline and Taheri, Babak (2010) The flow of cosmetic routines in Iran. Advances in Consumer Research, 38 (1). ISSN 0098-9258

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.