Jafari, Aliakbar and Maclaren, Pauline and Taheri, Babak (2010) The flow of cosmetic routines in Iran. Advances in Consumer Research, 38 (1). ISSN 0098-9258
Full text not available in this repository.Abstract
By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.
| Item type: | Article |
|---|---|
| ID code: | 25857 |
| Keywords: | cosmetics, adult women, Iran, consumption, autotelic consumption, consumer research, Marketing. Distribution of products, Sociology |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Sociology |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Dr Aliakbar Jafari |
| Date Deposited: | 13 Jul 2010 09:40 |
| Last modified: | 12 Mar 2012 11:15 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/25857 |
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