Jafari, Aliakbar and Maclaren, Pauline and Taheri, Babak (2010) The flow of cosmetic routines in Iran. Advances in Consumer Research, 38 (1). ISSN 0098-9258Full text not available in this repository.
By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.
|Keywords:||cosmetics, adult women, Iran, consumption, autotelic consumption, consumer research, Marketing. Distribution of products, Sociology|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
Social Sciences > Sociology
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Dr Aliakbar Jafari|
|Date Deposited:||13 Jul 2010 09:40|
|Last modified:||12 Mar 2012 11:15|
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