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The flow of cosmetic routines in Iran

Jafari, Aliakbar and Maclaren, Pauline and Taheri, Babak (2010) The flow of cosmetic routines in Iran. Advances in Consumer Research, 38 (1). ISSN 0098-9258

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Abstract

By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.