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The flow of cosmetic routines in Iran

Jafari, Aliakbar and Maclaren, Pauline and Taheri, Babak (2010) The flow of cosmetic routines in Iran. Advances in Consumer Research, 38 (1). ISSN 0098-9258

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By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.

Item type: Article
ID code: 25857
Keywords: cosmetics, adult women, Iran, consumption, autotelic consumption, consumer research, Marketing. Distribution of products, Sociology, Economics and Econometrics, Applied Psychology, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Sociology
Department: Strathclyde Business School > Marketing
Depositing user: Dr Aliakbar Jafari
Date Deposited: 13 Jul 2010 08:40
Last modified: 10 Dec 2015 19:41
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